‘Tis The Season to Be on Social Media
It’s the most wonderful time of the year! With all the hustle and bustle of preparing for Christmas, don’t forget to share relevant content on your ministry’s social media platforms. Christmas directly aligns with your faith-based mission and is a great time to boost engagement. Need creative ideas for Christmas content this month? We’ve got you covered!
1. Share Scripture
Scripture is the perfect way to remind your social media followers of the reason for the season. For consistency, post a scripture each day leading up to Christmas and then change the theme as we approach the new year. This will not only give your followers something to look forward to each day, but the consistency will also boost your visibility and engagement. If you want to be more creative, use a graphic design tool to create a seasonal graphic with the Scripture that will capture the attention of your followers. By using a graphic, you can post it on Instagram too!
Here’s a great verse to start with:
“She will give birth to a son, and you are to give him the name Jesus, because he will save his people from their sins.” – Matthew 1:21
If you need a free online tool to create graphics, check out Canva!
2. Post photos of your team giving back to the community
1 Peter 4:10 says, “Each of you should use whatever gift you have to serve others, as faithful stewards of God’s grace in its various forms.”
We know that your ministry is busy giving back to the community this time of year, but don’t forget to snap a photo! Post it to social media to show your followers how your team is glorifying God’s kingdom by giving back.
3. Post a video of a sermon you like
Did you know that more than half a billion people watch video content on Facebook everyday? With that in mind, your ministry can’t afford to lack video content on social media.
This Christmas season, post a video of a sermon that speaks to your ministry. If you don’t have a video within your ministry, share a link to a sermon that you like on YouTube!
Fun fact: The founder of Facebook, Mark Zuckerberg, identified video as a ‘megatrend’ in social media. Check out this blog post from Wyzowl to learn more about how video is shaking up the way we create content.
4. Say the Word!
The last but most important tip we want to share is to be intentional about your Christmas message! Let your social media profiles be a space where your followers and non-followers alike can be reminded of the true meaning of Christmas! Acknowledge our Savior, Jesus Christ, simply by replacing the generic ‘Happy Holidays’ and ‘Seasons Greetings’ with a heartfelt and sincere Merry Christmas!
